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Sports TV it s always the season part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences? Let’s look at the example of Football and Rugby....
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Comscore Publishes New Research Examining Future of App Measurement

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
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Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
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Comscore Announces Spectacular Box Office Recovery in France

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
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IAB State of Data Town Hall: Measurement

IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
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2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
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Exclusive Box Office Overview With Paul Dergarabedian - Weekend of April 15-17, 2022

Easter weekend sees the Wednesday debut of Sony’s “Father Stu” starring Mark Wahlberg and of course Warner Bros.
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The Constant of Quality

In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
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Targeting Gen Z

Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
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Using Advanced Audiences to Drive Automotive Wins

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
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