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Comscore Reaches Multi-Year Exclusive Agreement With BB Theatres

Comscore announces a multi-year, exclusive agreement with B&B Theatres® to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
0% - ights/Press-Releases/2024/4/Comscore-Reaches-Multi-Year-Exclusive-Agreement-With-BB-Theatres

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
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Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
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Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
0% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
0% - ducts/Digital/Total-Digital

Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
0% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
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Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
0% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
0% - ducts/Social/Total-Digital

Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
0% - ights/Blog/Titans-of-Bollywood-News-India-s-masala-market