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Comscore tip #6 de 8: ¿Cómo obtener el tag de Comscore?

Una de las preguntas más frecuentes que tenemos es sobre cómo generar el tag de Comscore para los sitios webs. Aquí te mostramos el paso a paso de cómo hacerlo e indicamos todos los analíticos que se generan con esta información.
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Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
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Cinema Spotlight on Baz Luhrmann

As Elvis movie continues to enjoy great word-of-mouth and long-term playability, it was time to put a spotlight on Ban Luhrmann's incredible filmmaking career for the latest segment in Comscore Box Office Overview.
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Comscore Snapshot A look at Indians OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
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Comscore tip #5 de 8: Medir y validar en Comscore

Aprenda cómo implementar el tag de Comscore, qué propiedades lo pueden implementar y cómo puedes validar su correcta aplicación.
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Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
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Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
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Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
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NOPE - Jordan Peele's Killer Career Is In Spotlight

With Jordan Peele's 'Nope' movie opening this weekend Comscore's senior media analyst Paul Dergarabedian takes a look at the filmmaker's incredible career and box office track record in his latest Exclusive Box Office Overview.
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Comscore to Announce Second Quarter 2022 Financial Results

Comscore today announced that it plans to hold a conference call on Tuesday, August 9th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2022.
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