Reach, Frequency and Beyond. Insights from Comscore and YouTube.
This week Houston and Dallas-Ft. Worth viewers are consuming the most hours per household, while NYC, LA, and Chicago remain in the top 3 largest markets for average audience. Local television networks are also thriving on social media, with those in Los Angeles, Atlanta, and New York leading in both social actions and video views.
KEY INSIGHTS: Baseball and local news dominated Houston television viewership throughout the week of July 18.
KEY INSIGHTS: Houston couldn’t escape the heat this week, with several of the top stories surrounding the state-wide heat wave.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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