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Fireside chat with Variety's Chief Operating and Marketing Officer, Dea Lawrence.
With a deep digital skills set, Dea Lawrence has increased Variety's focus on video and digital growth including creating the Variety Streaming Room at the start of the pandemic. In a fireside chat with Comscore CMO Tania Yuki, Dea shares insights into...
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ights/Videos/Presentation/Fireside-chat-with-Variety-s-Chief-Operating-and-Marketing-Officer-Dea-Lawrence
Relive the highlights of INTERACT 2022
Relive the highlights of INTERACT 2022, watch the full recording.
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ights/Videos/Presentation/Relive-the-highlights-of-INTERACT-2022
Fireside chat with Tiktok's Adrienne Lehens
TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
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ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens
Fireside chat with Vox Media’s Senior Director, Creative Insights, Mallory Bryant
An early adopter of Comscore’s new Total Digital platform, Vox’s Mallory Bryant shares her insights on combining digital and social in a single strategy and her approach on combining data with creativity.
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ights/Videos/Presentation/Fireside-chat-with-Vox-Media-s-Senior-Director-Creative-Insights-Mallory-Bryant
Americans Are Adopting Ad-Supported Streaming Services
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
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ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services
Comscore Enables Holistic View of Online Consumer Engagement
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
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ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement
La Champions tambien arrasa en internet
La final de la 67ª edición del torneo de fútbol más prestigioso de Europa, La UEFA Champions League, nos ha dejado al Real Madrid C.F. como nuevo campeón, siendo esta su copa número 14 y volvió a atraer a millones de espectadores a nivel mundial.
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ights/Blog/La-Champions-tambien-arrasa-en-internet
Encuentro Industria del CINE
En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
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fts/Encuentro-Industria-del-CINE
Movies are offering consumers 'a respite' from inflation
Comscore's Sr. Media Analyst Paul Dergarabedian joins Yahoo Finance Live to discuss the success of ‘Top Gun: Maverick’ and ‘Jurassic World Dominion’, concession shortages, and the outlook for movie theaters.
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ights/Videos/Interview/Movies-are-offering-consumers-a-respite-from-inflation
India-s Cryptocurrency Boom
The pandemic in 2020 wreaked havoc across the world, the effects of which were felt by the global economy. This caused several commodities and assets to start losing their value and led to people to look for alternate assets to invest in. Owing to the...
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ights/Blog/India-s-Cryptocurrency-Boom
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