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CNN Tonight: “Top Gun” Sequel Breaks Records At The Box Office

Comscore’s Paul Dergarabedian joined Laura Coates on CNN Tonight to talk about the record-breaking success of “Top Gun: Maverick,” and what its performance means to Hollywood and Movie Theaters.
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Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
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Memorial Day Weekend Box Office Wrap Up

Paramount's release of "Top Gun: Maverick" made Memorial Weekend Box Office History as Tom Cruise takes flight in his first $100M domestic opener and Comscore Senior Media Analyst Paul Dergarabedian is here to break it all down in this box office overview.
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OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
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Encuentro Industria del CINE

En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
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Las ONGs en tiempos convulsos: COVID-19 y el conflicto en Ucrania

La llegada del 2020 trajo consigo un cambio radical en la vida de todo el planeta, estos cambios vinieron acompañados de momentos muy complicados en los que distintas ONGs intervinieron para dar apoyo a aquellos que más lo necesitaban.
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Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Chat

Lizzy Daly moderated a fireside chat with industry leaders from New Balance and Klutch Sports Group.
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The Recipe For A New Currency

In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
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BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
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Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
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