The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
Key topics covered:
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...
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