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Omicron's Effect on the Movie Industry

Moviegoers were returning to theaters in late 2021, and studios had hope... then came the Omicron variant. David Daniel talks with box office expert Paul Dergarabedian about how it's affecting movie releases and attendance.
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Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
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Urban Dictionary empujado al exito gracias a Instagram

El site de moda para conocer el significado de nuestros nombres, palabras, expresiones… se llama; Urban Dictionary y se ha dado a conocer gracias a una nueva tendencia en la red social Instagram, donde debido a los divertidos resultados de Urban Dictionary,...
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El reparto a domicilio de comida y productos de supermercado en Espana

El sector de la entrega a domicilio de comida y otros productos de supermercado es sin duda uno de los que ha registrado mayores cambios desde la irrupción de la pandemia de Covid-19. A las empresas con amplia implantación como Glovo o Deliveroo (que...
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Das Kinojahr in Zahlen

Ein Rückblick auf 2021. Die Pandemie hatte und hat unsere Industrie nach wie vor fest im Griff, die Einordnung der Ergebnisse gestaltet sich daher herausfordernder als jemals zuvor. Neben den vielen schwierigen Phasen hat 2021 aber auch einige Highlights...
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Panorama del escenario digital del Perú 2021

Comscore expone un profundo análisis sobre cómo evolucionaron las principales industrias del país -retail, entretenimiento, noticias e información, entre otras- y detalla dónde se encuentra Perú en comparación a la región latinoamericana.
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The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
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Scream Looks to Slash Its Way to the Top of the Box Office

Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022.
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Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
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Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
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