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Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
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The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
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Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
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Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
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JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
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Breaking Down Bond's Box Office Success

'No Time To Die', the 25th and latest installment in the James Bond franchise, premiers in the U.S. on Friday, October 8.
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Brand Innovators Fall 2021 Media Buying Summit


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Conectividad Movil El telefono movil la puerta de las Smart Homes

Según algunas estimaciones, actualmente estamos rodeados por más de 35 billones de dispositivos conectadosi y la mayoría de ellos están en nuestros hogares (Smart Home). La medición de billones de dispositivos tan heterogéneos y complejos tecnológicamente...
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Comscore tip #5 de 5: Edad mediana y edad promedio

A veces las marcas requieren encontrar sitios que tengan ciertas características, por ejemplo que la mayoría de la audiencia tenga cierta edad.
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Best Times to Post on Social Beauty Brands

For content strategists and social media managers, it can be difficult and time-consuming to schedule posts and build out a content calendar. When will the audience be most likely to engage? How do you capture the most attention on your content? What...
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