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Comscore Reports TV Viewing Engagement for Week Ending April 4 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.
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Comscore Reports TV Viewing Engagement for Week Ending May 23 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.
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Comscore Research Uncovers Top Factors Driving Auto Industry Recovery

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, illuminates how the pandemic has impacted auto shopping behavior, as nearly 3 in 4 consumers who planned to purchase a new vehicle...
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Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
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Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
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Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
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Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
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How mobile apps are distorting time


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Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
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Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
0% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK