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Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
1% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024

La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
1% - ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024

El Efecto Influencer: Cómo impactan los influencers en el mundo y en México

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre México. Además, te compartimos las métricas que marcan el éxito en 2025
1% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Mexico

El Efecto Influencer: Cómo impactan los influencers en el mundo y en Colombia

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Colombia. Además, te compartimos las métricas que marcan el éxito en 2025
1% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Colombia

El Efecto Influencer: Cómo impactan los influencers en el mundo y en Perú

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Perú. Además, te compartimos las métricas que marcan el éxito en 2025
1% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Peru

Der Wert digitaler Werbung: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
1% - ights/Presentations-and-Whitepapers/2016/Value-of-a-Digital-Ad-Drive-Digital-Advertising-ROI-in-a-Cross-Media-World

Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias

Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
1% - ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil

Bing Continues to Show Growth in Search Activity, According to comScore

comScore, Inc. today released a follow up study on the performance of Bing, Microsoft’s new search engine, during the second week of its public launch. The results show that Microsoft has continued to increase its position in the search market following...
1% - ights/Press-Releases/2009/6/Bing-Continues-to-Show-Growth-in-Search-Activity-According-to-comScore

Regional Law Firm

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
1% - fts/Case-Study-Drafts/Regional-Law-Firm

The Top 6 Trends Shaping Local Search in 2012 and Beyond

comScore, 15miles and Localeze present key insights from the 5th Annual Local Search Usage Study as well as discuss how marketers and search platforms can stay ahead of the ever changing local search space.
1% - ights/Presentations-and-Whitepapers/2012/The-Top-6-Trends-Shaping-Local-Search-in-2012-and-Beyond