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Planning For Life After The Pandemic

As consumers across Europe have had to re-engineer their daily routines due to the pandemic, we have clearly seen the effects of Coronavirus on online visitation. Some categories have shown high growth in engagement, while others have dropped significantly....
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Comportamiento de las diferentes categorías de contenido en México durante la pandemia

A medida que la crisis del coronavirus continuó creciendo en todo el mundo, observamos el consumo de audiencia digital en México para ver cómo la pandemia estaba afectando el comportamiento en línea en la región. Desde inicios de este año 2020, la categoría...
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Comscore to Announce First Quarter 2020 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Thursday, May 7th at 5:00 p.m. EDT to discuss its financial results for the quarter...
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Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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Communication and Brand Strategy in A Crisis

Moderated by Kristina Wogowitsch Joined with Chris Daniele from BBDO, Verity Wilson from Mindshare, Parls Blackwell from PMG, and Oliver Gibson from Hudson Rouge
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Balancing Legal and Privacy Protections with Business Needs in the Age of CCPA and GDPR

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touch-points for social engagers to interact with brands has never been higher.
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Measurement and Analytics Role in Driving Strategy in Turbulent Times

Moderated by Grant Johmann Joined with Sid Shah from Conde Nast, Jason Ehrich from Fox News, Justin Karp from NBC Sports, and Freddy McLaughlin from Mondelez.
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Creative Content Re-Mixing in A COVID Environment

Shareablee has partnered with Fullscreen in developing insights to help answer critical questions.
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Using Alternative Data Sources to Complement Traditional Industry Metrics by Jeremy Baksht

Consumer journeys have become more and more complicated in recent years with the move to digital.
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AI and Creativity - The Emerging Alliance for Driving Meaningful, Well Targeted Storytelling

As the data sets we gather continue to grow and grow, AI is on everyone’s mind as a way to manage that data.
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