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Video on Demand Transactions increase 30 Percent Year-Over-Year

Comscore Shows 30 Percent Year-Over-Year Increase in Video on Demand Transactions. Average U.S. household watched 16 on-demand titles in March; fitness content up 147 percent.
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Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
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Acompáñenos con un café y un webinar cada semana. De nuestra casa a la suya

Comscore ha diseñado una serie de webinars para que nos acompañe virtualmente para tomar un café mientras compartimos insights sobre la industria sobre la cambiante tendencia en el consumo de medios en las diferentes plataformas.
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What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
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One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
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Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
0% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
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Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
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Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
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Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
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