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Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
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Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
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COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
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Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
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Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
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Medios y Social Media aliados en tiempos de Coronavirus

Hace dos semanas que el mundo entero está en vilo por una sola palabra: Coronavirus. La agenda de los medios de comunicación, las conversaciones familiares, los hábitos cotidianos y los planes a futuro se ven condicionados por la evolución de una pandemia...
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Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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Coronavirus and Messaging on Social

The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
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US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
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Consumption of social networks in Brazil during the Coronavirus pandemic

À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
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