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Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
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Public Health Sites Rank Among the Most Visited U.S. Federal Government Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of audience visitation to public health sites in the U.S. The study found that health-focused sites represented 3 out of the top 10 federal Government sites...
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comScore Reports $36.3 Billion in Q3 2011 U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q3 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $36.3 billion for the quarter, up 13 percent versus year ago. This...
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U.S. Online Holiday Spending Approaches 20 Billion for First 34 Days

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 34 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $20 billion has been...
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comScore Reports January 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study...
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Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials

Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative...
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Brazil’s Social Networking Activity Accelerates in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing...
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Web-Based Email Usage in Europe Jumps 14 Percent Over Past Year

comScore, Inc. today released an overview of internet usage in Europe during June 2012, showing that 397.2 million Europeans went online for an average of 25.9 hours.
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comScore Reports August 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study...
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Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace

The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and raw potential of the unclaimed market has meant that...
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