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The Lure of TV Advertising for Internet Businesses

I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
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comScore Reports $37.5 Billion in Q2 2011 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This...
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comScore Forecasts 15 Percent Growth for 2011 U.S. Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season....
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1.1 Billion in Green Monday U.S. Online Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 42 days of the November – December 2011 holiday season. For the holiday season-to-date through December 12, $26.8...
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Brand Advertisers Go Digital in Brazil

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s...
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comScore Reports April 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2012. The study surveyed...
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Improving Product Returns Presents Biggest Opportunity for Retailers

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items...
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comScore Reports Record-Breaking $43.4 Billion in Q4 2010 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached a record $43.4 billion for the quarter, up 11 percent versus year...
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comScore Releases The 2010 U.S. Digital Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online...
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