The State of Social Media
Report Highlights 2010 Digital Marketing Trends and Implications for 2011
RESTON, VA, February 8, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The Comscore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2011.
“2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms,” said Comscore chairman Gian Fulgoni. “As we embark on a promising 2011, marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future.”
To download a complimentary copy of The Comscore 2010 U.S. Digital Year in Review report, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review
2010 Marked Resurgence for Digital Media Industry in the Wake of the Recession
As the economic environment showed signs of improvement in 2010, the digital media industry responded with significant growth across various media platforms. Industry innovations brought an unprecedented number of options to consumers as digital media continued to weave itself even tighter into the fabric of Americans’ daily lives.
The report provides a comprehensive view across the fixed Internet and mobile sectors to uncover this past year’s important consumer trends. Key findings highlighted in the report include:
Comscore will also be presenting insights from the report with several industry associations via webinar. Please see below for more information (note: In some cases, webinars are for association members only):
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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