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Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
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GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
0% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Breaking through the clutter with Knorr Marketing

Case Study: A furniture store client wanted to better reach target customers in two counties—but they were unable to analyze by county when relying on total market data.
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US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
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Comscore Autumn Summit Highlights

In November 2019, Comscore hosted its Autumn Summit in London. Check out the highlights from the day in our new video.
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The value of female sports audiences

In Comscore’s recent whitepaper, The Danger of Trusting Advertising Truisms, created in partnership with Campaign, we investigated the impact of relying on common assumptions about audiences and how the thoughtful use of data can help identify untapped...
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Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region

Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
0% - ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region

Comscore Reappointed for Another Term as Preferred Digital Audience Currency in Malaysia

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has been reappointed once again as the preferred vendor for digital audience currency in Malaysia
0% - ights/Press-Releases/2019/11/Comscore-Reappointed-for-Another-Term-as-Preferred-Digital-Audience-Currency-in-Malaysia

Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
0% - ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit

Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
0% - ights/Presentations-and-Whitepapers/2019/Beyond-reach-News-Engagement-in-the-UK