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Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement

More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
15% - ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement

Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
15% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore uncovered additional critical insights around mobile music streaming. Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music...
15% - ights/Press-Releases/2019/12/Comscore-Shows-Top-Music-Apps-Account-for-Almost-All-Time-Spent-with-Music-on-Mobile

Comscore Announces Renewal and Expansion with Gray Television

Comscore today announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households.
15% - ights/Press-Releases/2020/1/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
15% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening

GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
15% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
15% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
15% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities

Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That’s according to new research from Comscore (Nasdaq: SCOR), a trusted partner for planning,...
15% - ights/Press-Releases/2020/7/Comscore-Finds-Consumers-Shifting-Focus-to-Sports-and-Outdoor-Activities

Measuring More How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences

The idea of the United States as a “melting pot” isn’t new - it dates back to the 1780s. And if we look at the most recent U.S. Census data, it’s clear that the country’s multi-cultural mosaic is only getting more diverse. From 2010 to 2018, the Hispanic/Latino...
15% - ights/Blog/Measuring-More-How-Set-Top-Box-Data-Paves-the-Way-for-Inclusive-Measurement-of-Diverse-Audiences