Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music category
RESTON, VA., December 26, 2019 – In continued research beyond its recent 2019 "Global State of Mobile" report, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, uncovered additional critical insights around mobile music streaming.
Comscore mobile audience insights show that:
This recent Comscore mobile research looked at how U.S. audiences engage with mobile music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify and Google Play Music; discussed how their audiences vary across mobile web and app; and examined time spent by consumers – including a look at the difference between free and paid users and their tolerance for advertising.
“The mobile music streaming market appears to be a classic ‘winner-take-all’ scenario,” said Kelly Lewis, Comscore Product Manager. “Most users are likely locked-in to one or two services, leaving little room for growth by smaller platforms beyond niche market offerings.”
To read the full findings of this additional research, click visit: U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights.
The 2019 “Global State of Mobile Report” report uses multi-platform data from 10 international markets (U.S., Canada, Argentina, Brazil, Mexico, India, Indonesia, Italy, Spain, and U.K.) to demonstrate a global and local perspective on changing mobile usage.
To download the 2019 “Global State of Mobile Report,” please visit: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile.
To learn more about how Comscore can help you succeed in a mobile-first world, please contact us.
About ComscoreComscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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