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State of Social Media in India

Online services across a wide range of categories have been growing and in India 96% of all internet users also accessed social media in 2022. The importance of social media within India’s digital landscape is shaping a new era of businesses. During our...
15% - ights/Presentations-and-Whitepapers/2022/State-of-Social-Media-in-India

Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
15% - ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV

Comscore Snapshots online entertainment in Europe

This week’s snapshot looks at the consumption of online entertainment content and services in the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
15% - ights/Blog/Comscore-Snapshots-online-entertainment-in-Europe

Exclusive Multiyear TV Measurement Deal with Global Sports Marketing Agency Octagon

Comscore today announced that Octagon, the world's leading marketing and talent-management agency in sports , has signed a multiyear agreement to utilize Comscore’s TV data for planning, buying and measurement.
15% - ights/Press-Releases/2021/6/Exclusive-Multiyear-TV-Measurement-Deal-with-Global-Sports-Marketing-Agency-Octagon

Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
15% - ights/Blog/Online-Sports-in-Europe

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
15% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps

Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
15% - ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
15% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
15% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

Comscore to Announce Second Quarter 2022 Financial Results

Comscore today announced that it plans to hold a conference call on Tuesday, August 9th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2022.
15% - ights/Press-Releases/2022/7/Comscore-to-Announce-Second-Quarter-2022-Financial-Results