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NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
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Brands Looking to Expand Social Presence in Latin America


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Queen Elizabeth s IG Post Outpaced by Follow-Up Video

The Queen has some serious Instagram mojo. Her first post - at age 92 - landed yesterday, and took off like a rocket. May only be a matter of time before she launches her own IG account. (She used The Royal Family’s account to make the post, which showed...
15% - ights/Blog/Queen-Elizabeth-s-IG-Post-Outpaced-by-Follow-Up-Video

Comscore and Standard Media Index Launch First Effective Cost-per-Thousand eCPM Metric

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is partnering with Standard Media Index, the authority for media spend and pricing data, to offer the industry’s first advanced eCPM metric for...
15% - ights/Press-Releases/2022/3/Comscore-and-Standard-Media-Index-Launch-First-Effective-Cost-per-Thousand-eCPM-Metric

Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
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Comscore to Announce First Quarter 2022 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Tuesday, May 10th at 5:00 p.m. ET to discuss its financial results for the quarter ended March...
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The Best and Worst Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
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CBS the big mover in Shareablee's latest TV Network rankings

New Fall TV programming has seen 5 networks jump up Shareablee's latest US TV Network social media rankings, with CBS the biggest mover over the month.
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Balancing Legal and Privacy Protections with Business Needs in the Age of CCPA and GDPR

We are in an "Always On" mode with social. With the introduction of "Stories," across Facebook and Instagram, the personalization and increased touch-points for social engagers to interact with brands has never been higher.
15% - ights/Presentations-and-Whitepapers/2020/Balancing-Legal-and-Privacy-Protections-with-Business-Needs-in-the-Age-of-CCPA-and-GDPR

Comscore Reports First Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
15% - ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results