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Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive...
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ights/Presentations-and-Whitepapers/2024/Settling-the-Score
Comscore TV Training
During each one hour session, we will review the newest platform, Comscore TV.
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ights/Events-and-Webinars/Course/Comscore-TV-Training
Comscore Reports Third Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
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ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results
Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM
Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
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e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM
Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand
A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Amusement-Park-Brand
Comscore TV helps national bank client identify the best cable networks for advanced audience targeting
Comscore TV helps client identify best cable networks for advanced audience targeting
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e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting
Comscore Campaign Ratings Local
CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets
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e-Studies/Comscore-Campaign-Ratings-Local
Maximizing the value of ad buys with Secret Weapon Media Agency
Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
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e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency
Comscore Predictive Audiences Drive Campaign Performance for QSR Brand
H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand
Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand
H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
15% -
e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand
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