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New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens.
15% - ights/Infographics/New-study-finds-that-the-IAB-s-Mobile-Rising-Star-ad-formats-are-more-likely-to-drive-interaction-and-engagement-than-standard-mobile-banners

New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was...
15% - ights/Infographics/New-study-finds-nearly-all-consumers-who-interacted-with-IAB-s-Mobile-Rising-Star-ad-formats-recalled-the-ad

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
15% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
15% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
15% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Top 10 Websites in the Middle East and Africa

Nearly 135 million people used the internet from home or work across the Middle East and Africa in October 2012. Digibuzz, an online magazine in Egypt, recently published an infographic listing the top 10 websites in this region, based on comScore MMX...
15% - ights/Infographics/Top-10-Websites-in-the-Middle-East-and-Africa

Spanish Smartphone Shoppers: iPhone vs Android

Mobile shopping is growing amongst Spain’s 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile...
15% - ights/Infographics/Spanish-Smartphone-Shoppers-iPhone-vs-Android

Who is Advertising on Facebook in France

In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which, 13.5 billion were served on Facebook by over 2100 advertisers.
15% - ights/Infographics/Who-is-Advertising-on-Facebook-in-France

Who uses Social Media in New Zealand?

2.8 million people accessed a social media site in New Zealand during November 2013. This category reached 94.6 percent of the total Kiwi internet audience. Facebook was the clear leader with 1.95 million unique visitors; more than double that of LinkedIn...
15% - ights/Infographics/Who-uses-Social-Media-in-New-Zealand

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
15% - ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos