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Record Online Spending Across Big 3 Holiday Shopping Days

Record Online Spending Across ‘Big 3’ Holiday Shopping Days. Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019.
15% - ights/Press-Releases/2020/12/Record-Online-Spending-Across-Big-3-Holiday-Shopping-Days

6 Key insights on digital consumption trends across the Asia Pacific Region

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behavior. The APAC Client Insights team at Comscore has analysed the most recent data and here are some updates on the shifting digital consumption...
33% - ights/Blog/6-Key-insights-on-digital-consumption-trends-across-the-Asia-Pacific-Region

Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling

With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record...
40% - ights/Press-Releases/2020/12/Comscore-Uncovers-Record-Online-Spending-for-Home-Furnishings-and-Remodeling

Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households....
15% - ights/Press-Releases/2020/12/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television-for-Local-TV-Measurement

El Buen Fin aumenta un 60% su impacto en redes sociales

¿Qué resultados tuvo El Buen Fin este año, en un contexto tan atípico? Desde el punto de vista de los anunciantes y las estrategias digitales, la respuesta parece rotunda: se trató de un verdadero éxito.
42% - ights/Blog/El-Buen-Fin-aumenta-un-60-su-impacto-en-redes-sociales

El Kpop un fenomeno impactante en las redes sociales de Peru

El género Kpop logra millones de menciones en los principales canales gracias a los jóvenes. Los fanáticos peruanos son de los más importantes de la región.
15% - ights/Blog/El-Kpop-un-fenomeno-impactante-en-las-redes-sociales-de-Peru

O Comportamento da Black Friday nas redes sociais

Neste blogpost, você encontrará informações sobre a performance da Black Friday no Brasil em 2020 nas redes sociais e uma comparação com o ano de 2019.
50% - ights/Blog/O-Comportamento-da-Black-Friday-nas-redes-sociais

Comscore and MediaMath Partner to Launch Connected TV and Livestreaming Programmatic Contextual Targeting

Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform.
15% - ights/Press-Releases/2020/12/Comscore-and-MediaMath-Partner-to-Launch-Connected-TV-and-Livestreaming-Programmatic-Contextual-Targeting

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories...
15% - ights/Press-Releases/2020/11/Comscore-Research-Captures-Evolving-Consumer-Mobile-Behavior

Comscore Reports Third Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2020.
23% - ights/Press-Releases/2020/11/Comscore-Reports-Third-Quarter-2020-Results