Trend highlights e-commerce growth opportunity as holiday season peaks
RESTON, Va., Dec. 9, 2020 – With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record levels in Q2 2020, with elevated engagement extending into Q3 of 2020. The rise in online shopping activity suggests retailers can capitalize on consumers’ continuing interest in upgrading their homes by retailers maximizing their e-commerce efforts during the final month of 2020, which typically sees the highest spend each year.
Key findings of the research, which used attitudinal and behavioral insights from Comscore Plan Metrix Multi-Platform, and digital information from Comscore Media Metrix Multi-Platform, include:
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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