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Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
45% - ights/Blog/Quick-Guide-to-the-2023-FIFA-Womens-World-Cup

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
45% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
45% - fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales

Uma analise sobre a reabertura dos cinemas no Brasil


44% - ights/Blog/Uma-analise-sobre-a-reabertura-dos-cinemas-no-Brasil

comScore annonce le lancement de MMX Multi-Platform en France

comScore annonce aujourd’hui le lancement de MMX Multi-Platform, ainsi que des mises à jour majeures de Mobile Metrix en France, avec l’introduction de données issues du récent panel de consommateurs mobiles. L’introduction de ces données issues d’un...
44% - ights/Press-Releases/2017/10/comScore-annonce-le-lancement-de-MMX-Multi-Platform-en-France

El 2020 (o De la importancia de los títulos nacionales)

El año pasado escribía una editorial titulada Esta no es una receta a raíz del fenomenal año que las industrias cinematográficas y del OTT habían experimentado en 2019 . En una parte de ésta mencioné lo siguiente: “el cine se mantiene como una opción...
44% - ights/Blog/El-2020-o-De-la-importancia-de-los-titulos-nacionales

O conteudo de video em midias sociais cresce 67 na America Latina

A comScore e o Shareablee divulgaram uma pesquisa recente sobre o comportamento e consumo digital dos usuários, bem como o conteúdo dos anunciantes nas redes sociais da América Latina durante o ano passado.
43% - ights/Press-Releases/2017/3/O-conteudo-de-video-em-midias-sociais-cresce-67-na-America-Latina

Como as criancas influenciam o consumo de conteudo digital dos pais

Com o Dia dos Pais se aproximando, a comScore avaliou em quais categorias homens com idade entre 25 e 44 anos, com crianças em casa, investe a maior parte do tempo, em comparação com homens de 25 a 44 anos sem filhos em casa.
43% - ights/Blog/Como-as-criancas-influenciam-o-consumo-de-conteudo-digital-dos-pais

comScore Reports Second Quarter 2018 Results

comScore today reported financial results for the second quarter of 2018, ended June 30, 2018. Revenue in the second quarter of 2018 was $101.4 million, up from $99.4 million reported in the same period of 2017. GAAP net loss for the second quarter of...
42% - ights/Press-Releases/2018/8/comScore-Reports-Second-Quarter-2018-Results

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
42% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories