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One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
15% - ights/Blog/One-week-into-the-lockdown-online-media-consumption-in-India

Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
55% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
70% - ights/Blog/Coronavirus-coverage-captures-casual-and-diverse-viewers

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
40% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
33% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation

COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
62% - ights/Blog/COVID19-and-its-impact-on-Digital-Media-Consumption-in-India

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
42% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
55% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
26% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts-March-30-update

US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
46% - ights/Blog/US-TV-Viewing-Is-Increasing-During-Coronavirus-Pandemic