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Online consumer finance in the UK Banking on the new generations

94% of adults who accessed the internet in the UK also accessed a consumer finance website or app in December 2019; fintech apps such as Revolut are among the fastest growing finance apps.
15% - ights/Press-Releases/2020/2/Online-consumer-finance-in-the-UK-Banking-on-the-new-generations

Toyota RAV4 Remains Most Shopped Model Market-Wide

Comscore’s Monthly New Vehicle Demand Index Finds Toyota RAV4 Remains Most Shopped Model Market-Wide. Pickup interest remains strong; sedans continue to bolster Honda and Toyota total sales
40% - ights/Press-Releases/2020/2/Toyota-RAV4-Remains-Most-Shopped-Model-Market-Wide

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
15% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening

From quirky to mainstream TikToks Time to Grow Up

TikTok, the video-sharing social media app owned by the Beijing-based company ByteDance, was released to international markets in September 2017. It has since made the headlines thanks to its stellar growth – mostly among teenagers and celebrity adopters...
15% - ights/Blog/From-quirky-to-mainstream-TikToks-Time-to-Grow-Up

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
15% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020
55% - ights/Press-Releases/2020/1/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-5-2020

Comscore Reveals Box Office Breakdown for Oscar Nominees

Comscore (Nasdaq: SCOR) today revealed the North American, International and Global gross revenue figures for the best picture nominees for the 92nd annual Academy Awards.
15% - ights/Press-Releases/2020/1/Comscore-Reveals-Box-Office-Breakdown-for-Oscar-Nominees

Comscore Announces Renewal and Expansion with Gray Television

Comscore today announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households.
15% - ights/Press-Releases/2020/1/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore uncovered additional critical insights around mobile music streaming. Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music...
15% - ights/Press-Releases/2019/12/Comscore-Shows-Top-Music-Apps-Account-for-Almost-All-Time-Spent-with-Music-on-Mobile

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
26% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly