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How Important is the OTT Device Market if the Future of TV is Apps

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing has grown...
15% - ights/Blog/How-Important-is-the-OTT-Device-Market-if-the-Future-of-TV-is-Apps

comScore Brings its Single Metric for Global Multi-Platform Audiences to France

comScore, a leader in measuring the digital world, today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
15% - ights/Press-Releases/2017/7/comScore-Brings-its-Single-Metric-for-Global-Multi-Platform-Audiences-to-France

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia

comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
40% - ights/Press-Releases/2017/7/comScore-Announces-Expanded-Multi-Platform-and-Mobile-Measurement-in-Malaysia

comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India

comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
33% - ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this session,...
75% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs-MMA-Forum-Singapore-2017

Indonesias Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia...
15% - ights/Infographics/Indonesias-Mobile-Only-Population-and-Mobile-Consumer-Behaviour

comScore Announces Major Enhancements to MMX Multi Platform and Mobile Metrix in Argentina with Introduction of Mobile Consumer Panel Data

En el día de hoy comScore anunció que se realizaron mejoras significativas a las soluciones MMX Multiplataforma y Mobile Metrix en Argentina con la introducción de datos de su panel del consumidor móvil recientemente lanzado. La inclusión de datos del...
15% - ights/Press-Releases/2017/6/comScore-Announces-Major-Enhancements-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Argentina-with-Introduction-of-Mobile-Consumer-Panel-Data

comScore verkuendet wichtige Erweiterungen von MMX Multi Platform und Mobile Metrix in Deutschland

comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand the...
29% - ights/Press-Releases/2017/6/comScore-Announces-Expanded-MMX-R-Multi-Platform-Measurement-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-Germany

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
15% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

comScore Appoints Five New Members to its Board of Directors

comScore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark Harris, CFO of Hercules Capital, Inc.; Jacques Kerrest, CFO...
26% - ights/Press-Releases/2017/6/comScore-Appoints-Five-New-Members-to-its-Board-of-Directors