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Non-Resident Visitation to Top Local Sites in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to local sites in India by online users from outside of the country. The report found that among the top local news destinations in India, most...
15% - ights/Press-Releases/2011/11/Non-Resident-Visitation-to-Top-Local-Sites-in-India

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
15% - ights/Blog/E-marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
15% - ights/Blog/The-Now-is-Time

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid...
15% - ights/Blog/Gas-Prices-Drive-Hybrid-Searches

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe....
15% - ights/Press-Releases/2010/11/comScore-Introduces-Online-Video-Measurement-Service-in-Brazil-Mexico-Argentina-Chile-and-Spain

comScore Releases Study on Latin American E-Commerce Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity across Brazil, Mexico,...
15% - ights/Press-Releases/2010/12/comScore-Releases-Study-on-Latin-American-E-Commerce-Landscape

comScore Releases December 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer....
15% - ights/Press-Releases/2011/1/comScore-Releases-December-2010-US-Online-Video-Rankings

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the...
15% - ights/Press-Releases/2011/3/Physicians-Most-Likely-to-Reach-Health-Related-Content-through-Natural-Search-and-Direct-Navigation

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
15% - ights/Press-Releases/2011/3/Emerging-Auto-Insurance-and-Aggregator-Sites-Attracting-Meaningful-Share-of-Online-Auto-Insurance-Market

comScore Reports January 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2011. The study...
15% - ights/Press-Releases/2011/3/comScore-Reports-January-2011-US-Mobile-Subscriber-Market-Share