title - Comscore, Inc.

Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
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We Know Who’s Watching You - Do You?

Since YouTube broke onto the scene and was acquired by Google in late 2006, we’ve been heralding every year as the “year of the video”. The video advertising landscape in the UK has grown from almost nothing in 2007 to a predicted £100m in 2011, showing...
0% - ights/Presentations-and-Whitepapers/2011/We-Know-Who-s-Watching-You-Do-you

OMMA Video 2011

0% - ights/Presentations-and-Whitepapers/2011/OMMA-Video-2011

The Generation Change: Digital Adoption for Brand Marketers

Joe Nguyen’s keynote presentation from the 2011 iMedia Brant Summit in Goa India seeks to answer the following question: India has reached the tipping point for brands to go digital. What does it take to push it beyond?
0% - ights/Presentations-and-Whitepapers/2011/The-Generation-Change-Digital-Adoption-for-Brand-Marketers

comScore Elects Gareth C. C. Chang to Board of Directors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
0% - ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors

Online Retail Sites Reach 83 Percent of Internet Audience in France

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released the results of a study on e-commerce sites in France. In July 2011, online retail sites attracted nearly 39.4 million unique visitors, reaching 83 percent of...
0% - ights/Press-Releases/2011/9/Online-Retail-Sites-Reach-83-Percent-of-Internet-Audience-in-France

A Retrospective View of 50 Years of Advertising Research

This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
0% - ights/Blog/A-Retrospective-View-of-50-Years-of-Advertising-Research

Instagram for Video: Searching for the Next Big Thing

Facebook’s IPO last month was a major milestone event for the social media industry and while there may be ups and downs on the stock price, its rising tide has the ancillary benefit of lifting all other boats in the social media space.
0% - ights/Blog/Instagram-for-Video-Searching-for-the-Next-Big-Thing

Ernst and Young Entrepreneur of the Year Conference

As the wife of the CEO, I don’t often do this, but this past weekend was not only fun, but inspiring. I’ve just had the pleasure of attending the annual Ernst and Young Entrepreneur of the Year Conference with comScore’s leaders, Magid and Gian, and Gian’s...
0% - ights/Blog/Ernst-and-Young-Entrepreneur-of-the-Year-Conference

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