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2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
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UK and Ireland 2020 Box Office Year in Review

After five consecutive years when the cinema box office for UK & Ireland exceeded £1.3 billion, widespread lockdowns in 2020 resulted in a 76% drop in revenues. The total revenue across UK & Ireland in 2020 was £322,929,877, down from 2019’s £1,352,180,543....
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Sports TV it s always the season part 1

There’s always a good reason to watch sports on TV. These days it’s the men’s Euro 2020 football championship (2021 edition), whilst later in the summer it might be the Tokyo Olympics, or even the British & Irish Lions tour to South Africa. With dedicated,...
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Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore announced a new partnership agreement with Viant Technology Inc. on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®.
15% - ights/Press-Releases/2021/6/Comscore-and-Viant-Partner-to-Expand-Cookie-Free-Predictive-Audiences-Access

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
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Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
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TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
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Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
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Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
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Comscore Reports Fourth Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
15% - ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results