Search for "↓↓↓一緒に視聴されています(Often Viewed With)：↓↓↓" returned 4899 matches

New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was...
29% - ights/Infographics/New-study-finds-nearly-all-consumers-who-interacted-with-IAB-s-Mobile-Rising-Star-ad-formats-recalled-the-ad

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
29% - ights/Blog/Un-Identifying-the-Future-of-Advertising

Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
29% - fts/Social-trends-and-top-content-leading-up-to-Black-Friday

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom...
28% - ights/Blog/Accurately-Counting-Your-Chickens-before-They-Hatch-How-Aligning-Pre-Test-Scores-and-Marketing-Mix-Modeling-Outcomes-Enhances-Actionability

Traditional News Publishers Take Non Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t...
28% - ights/Blog/Traditional-News-Publishers-Take-Non-Traditional-Path-to-Digital-Growth

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix....
28% - ights/Blog/OTT-Breaks-Out-of-Its-Netflix-Shell

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of...
28% - ights/Blog/Measurement-in-the-Evolving-App-Environment

France Online Videos


28% - ights/Press-Releases/2008/08/France-Online-Videos

A Tipping Point for Online Coupons?

I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions...
28% - ights/Blog/A-Tipping-Point-for-Online-Coupons

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
28% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac