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Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
6% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy

Panorama de las aplicaciones móviles de fitness en México

Tras los cierres de gimnasios durante la crisis sanitaria por Covid-19, los consumidores aceleraron el uso las aplicaciones de salud y fitness para continuar o comenzar rutinas de ejercicio desde el hogar. Esto permitió que todos los sitios y aplicaciones...
7% - ights/Blog/Panorama-de-las-aplicaciones-moviles-de-fitness-en-Mexico

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
2% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
10% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
8% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Metaverso contabiliza 84 mil mencoes nas redes sociais em 2021

A tendência para um futuro próximo é que toda e qualquer atividade se transforme em entretenimento por meio da tecnologia. O Metaverso deve amplificar essa experiência, espelhando o mundo real no ambiente virtual por meio do uso de avatares 3D e realidade...
8% - ights/Blog/Metaverso-contabiliza-84-mil-mencoes-nas-redes-sociais-em-2021

Pasajeras al tren Ouigo vs Renfe

La entrada al mercado del operador low-cost de alta velocidad, Ouigo, este año no ha pasado desapercibida. Su competitiva oferta comercial ha permitido su rápida integración en nuestro país, donde los servicios de Renfe han dejado de ser la única opción...
7% - ights/Blog/Pasajeras-al-tren-Ouigo-vs-Renfe

Amigo invisible quien te ha tocado

Estamos en plena Navidad y toca dar y recibir regalos. Dentro de las tradiciones de esta época hay una muy especial: el Amigo Invisible o “Secret Santa”, como dicen los anglosajones. ¿Cómo lo gestionamos? ¿Se usan aplicaciones o webs? ¿Quién lo suele...
3% - ights/Blog/Amigo-invisible-quien-te-ha-tocado

The lasting impact of Meme stocks

Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented...
7% - ights/Infographics/The-lasting-impact-of-Meme-stocks

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
4% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs