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Navigating Limited Ad Spaces During Key Events

While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
5% - ights/Infographics/Navigating-Limited-Ad-Spaces-During-Key-Events

The Academy Awards 2021: The Winners & Losers on Social Media

Leading up to the 2021 Academy Awards, it was unclear just how they would fare. After all, this was the first Academy Awards broadcast since the COVID-19 pandemic, and many people have not seen the nominated movies with theaters closed. Most other awards...
7% - fts/The-Academy-Awards-2021-The-Winners-Losers-on-Social-Media

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological...
2% - ights/Press-Releases/2021/4/Comscore-Research-Demonstrates-Need-to-Move-Beyond-Panel-Dependent-Methods-in-TV-and-Video-Measurement

Comscore Announces Renewal and Expansion of its TV Measurement Service to ViacomCBS

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an expanded renewal agreement to provide ViacomCBS Inc. (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency...
3% - ights/Press-Releases/2021/4/Comscore-Announces-Renewal-and-Expansion-of-its-TV-Measurement-Service-to-ViacomCBS

Comscore to Announce First Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it plans to hold a conference call on Thursday, May 6th at 5:00 p.m. EDT to discuss its financial results for the quarter...
9% - ights/Press-Releases/2021/4/Comscore-to-Announce-First-Quarter-2021-Financial-Results

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
5% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

Comscore Reports TV Viewing Engagement for Week Ending April 11 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.
16% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-11-2021

Comscore continua il percorso di innovazione in Italia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first...
4% - ights/Press-Releases/2021/4/Comscore-Continues-with-Innovations-in-Italy

Comscore Expands Cross-Platform Agreement with DISH Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming...
3% - ights/Press-Releases/2021/4/Comscore-Expands-Cross-Platform-Agreement-with-DISH-Media

March Madness 2021 Analysis How Ad Placement Analytics Can Empower Campaigns

Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad placement effectiveness within a telecast and individual...
7% - ights/Infographics/March-Madness-2021-Analysis-How-Ad-Placement-Analytics-Can-Empower-Campaigns