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Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
5% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore’s industry-leading digital audience measurement.
3% - ights/Press-Releases/2021/4/Comscore-Signs-Den-of-Geek-as-New-Client-for-Syndicated-Digital-Measurement-Service

Comscore Research Uncovers Top Factors Driving Auto Industry Recovery

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, illuminates how the pandemic has impacted auto shopping behavior, as nearly 3 in 4 consumers who planned to purchase a new vehicle...
2% - ights/Press-Releases/2021/4/Comscore-Research-Uncovers-Top-Factors-Driving-Auto-Industry-Recovery

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
14% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
5% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
3% - ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer

Interactive Avenues first client to expand Comscore access to include new state level clusters for India

Comscore today announced that long-term client Interactive Avenues has become the first client to subscribe to Comscore’s new state level clusters for digital audience measurement in India. This addition to the existing digital measurement solution allows...
5% - ights/Press-Releases/2021/4/Interactive-Avenues-first-client-to-expand-Comscore-access-to-include-new-state-level-clusters-for-India

Comscore Signs Digital Audience Measurement Agreement with Newsmax

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore’s industry-leading digital audience measurement.
4% - ights/Press-Releases/2021/3/Comscore-Signs-Digital-Audience-Measurement-Agreement-with-Newsmax

Comscore Expands into Out-of-Home Measurement

Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating...
2% - ights/Press-Releases/2021/3/Comscore-Expands-into-Out-of-Home-Measurement

The Moran Group Selects Comscores Local Market Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement with a full-service advertising agency, The Moran Group, for Comscore’s local television measurement.
3% - ights/Press-Releases/2021/3/The-Moran-Group-Selects-Comscores-Local-Market-Measurement