Long term client seizes the opportunity to include brand-new state level clusters in their digital measurement, bringing their clients best-in-class insights
NEW DELHI, 1 April 2021 – Comscore today announced that long-term client Interactive Avenues has become the first client to subscribe to Comscore’s new state level clusters for digital audience measurement in India. This addition to the existing digital measurement solution allows Interactive Avenues, part of IPG Mediabrands, to understand multi-platform audiences beyond the country level.
New state level clusters for India, launched by Comscore in February 2021, unlocked new opportunities for publishers, advertisers and agencies across India to obtain a deeper understanding of their audiences based on those audiences’ locations in 16 state clusters across India.
"Interactive Avenues is one of the largest digital agencies in the region and works with the most renowned brands in India, which is why we are so pleased to take this partnership to the next level" said Kedar Gavane, SVP Sales & Partnerships, APAC, Comscore. "We are confident that with this addition of the new state level clusters, Comscore will help Interactive Avenues become even more effective."
"We are delighted to be expanding our Comscore access to include the new state level clusters, to provide a deeper understanding of digital audiences in India" said Shantanu Sirohi, COO, Interactive Avenues, "Brands are increasingly planning media spends at local / geographic level and therefore this data helps us serve our brands better."
For more information about Comscore’s digital audience measurement suite and these new audience clusters that are now available, please contact us.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.
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