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US Joint Industry Committee Awards Certification to Comscore for National Currency

Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
5% - ights/Press-Releases/2024/4/US-Joint-Industry-Committee-Awards-Certification-to-Comscore-for-National-Currency

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
5% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Optimizing Outcomes Through Reaching Audiences Cross-Screen

The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, putting immense pressure on every ad dollar.
5% - ights/Blog/Optimizing-Outcomes-Through-Reaching-Audiences-Cross-Screen

El futuro digital Temas clave del evento Programmatic Morning

El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
5% - ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
5% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Café da Manhã: Conteúdo & Networking – O Futuro dos Dados

O time da Comscore Brasil traz o material apresentado no Café da Manhã: Conteúdo & Networking – O Futuro dos Dados, que ocorreu nesta quinta-feira, 04 de abril na Casa Manioca.
5% - ights/Presentations-and-Whitepapers/2024/Cafe-da-Manha-2024

Explorando el Universo Gaming en Colombia: Marcas Gaming y Estrategias

Comscore, en colaboración con IAB Colombia y con el patrocinio de Adsmovil y Dentsu, presentó los hallazgos de su estudio sobre Gaming Advertising en Colombia y América Latina.
5% - ights/Presentations-and-Whitepapers/2025/Explorando-el-Universo-Gaming-en-Colombia

Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
5% - ights/Blog/Winter-Athletes-Skyrocket-on-Social

2023: Year In Review – Edizione Italiana

Scopri i principali trend di consumo dei media nel 2023 analizzati con le piattaforme di Analytics di Comscore per approfondire le diete mediatiche degli italiani, la crescita nei consumi Total Video e le trasformazioni in atto nel mondo dei Social Media.
5% - ights/Presentations-and-Whitepapers/2024/2023-Year-In-Review-Edizione-Italiana

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
5% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going