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Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
8% - ights/Celebrating-25-years-of-Comscore

Estudio de Comscore: La publicidad en videojuegos gana aceptación entre los gamers latinoamericanos

Comscore, Inc. (Nasdaq: SCOR), una empresa líder en medición de audiencias digitales ha presentado los resultados de su primer estudio sobre la publicidad en videojuegos en Latinoamérica para 2024. Este informe proporciona un análisis detallado de los...
8% - ights/Press-Releases/2024/6/Estudio-de-Comscore-La-publicidad-en-videojuegos-gana-aceptacion-entre-los-gamers-latinoamericanos

Anzu Partners With Comscore’s Flagship Cross-Platform Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising...
3% - ights/Press-Releases/2024/6/Anzu-Partners-With-Comscore-s-Flagship-Cross-Platform-Solution

Salud Girls o Estrella Galicia en las manos de Kylie y Kendall Jenner

El paso por Mallorca de las hermanas Jenner, no ha dejado indiferente a las redes sociales. A Estrella Galicia tampoco.
9% - ights/Blog/Salud-Girls-o-Estrella-Galicia-en-las-manos-de-Kylie-y-Kendall-Jenner

Expanding Fast

In today’s ad ecosystem, it’s important for each ad to be as efficient and effective as possible. One avenue that advertisers and agencies are expanding into is Free Ad Supported Streaming channels, with the goal of finding incremental, untapped audiences...
3% - ights/Blog/Expanding-Fast

El Creciente Papel de la IA en Mexico

El pasado 28 de mayo, asistimos al evento Integreat en la Ciudad de México, un encuentro que reunió a líderes en marketing, ventas y tecnología para explorar la integración de estrategias y tecnologías de inteligencia artificial (IA) con el fin de mantener...
7% - ights/Blog/El-Creciente-Papel-de-la-IA-en-Mexico

Explorando el Universo Gaming en LATAM: Marcas, Gamers y Estrategias Publicitarias

Comscore desvela los hallazgos de su primer estudio sobre Gaming Advertising en América Latina. Este exhaustivo análisis profundiza en las preferencias de los gamers de la región, desde los dispositivos de videojuegos más utilizados hasta su actitud hacia...
6% - ights/Presentations-and-Whitepapers/2024/Explorando-el-Universo-Gaming-en-LATAM-Marcas-Gamers-y-Estrategias-Publicitarias

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
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Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
7% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Fall Targeting Guide 2024

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Fall Season, including off-the-shelf and custom audience ideas.
10% - ights/Presentations-and-Whitepapers/2024/Fall-Targeting-Guide-2024