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O Fim dos Cookies esta proximo

Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
6% - ights/Blog/O-Fim-dos-Cookies-esta-proximo

Beyond Screens and Markets

For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
2% - ights/Blog/Beyond-Screens-and-Markets

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
7% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
4% - e-Studies/Use-CCR-to-Validate-Audiences-With-Precision-In-Flight

Comscore Campaign Ratings Hispanic Reach By Publisher

An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
4% - e-Studies/CCR-Hispanic-Reach-By-Publisher

Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
7% - ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024

Optimize Campaigns in Real Time

Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
4% - e-Studies/Optimize-Campaigns-in-Real-Time

Comscore Consumer Journey

Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases​
4% - e-Studies/Understand-the-Shopping-Behaviors-of-Your-Target-Consumers

Comscore Digital Data Helps Local Stations

Comscore Digital Data Helps Local Stations with Automotive Prospecting
4% - e-Studies/Comscore-Digital-Data-Helps-Local-Stations-with-Automotive-Prospecting

Custom e-commerce

Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
4% - e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates