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Action Lift

Comscore proves impact of digital campaign by showing Action lift at online checkout and helps optimize campaign based on publisher performance.
3% - e-Studies/Action-Lift-Helps-Optimize-Campaign-Based-on-Publisher-Performance

Comscore Custom Reporting for Exclusive Reach

A new ad network wanted to demonstrate that they had established a foothold in the cluttered market for display advertising.
4% - e-Studies/Comscore-Custom-Reporting-for-Exclusive-Reach

Comscore Campaign Ratings' Daily Reach Frequency Reporting

An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
4% - e-Studies/CCRs-Daily-Reach-Frequency-Reporting

Comscore pubblica i primi dati Social Incremental Reach degli editori italiani

Comscore, Inc. (Nasdaq: SCOR), partner globale di valore per la pianificazione, la transazione e la valutazione dei media su più piattaforme, ha ora pubblicato i primi dati sulla Social Incremental Reach degli editori italiani, ora parte della sua MMX...
3% - ights/Press-Releases/2024/5/Comscore-pubblica-i-primi-dati-Social-Incremental-Reach-degli-editori-italiani

Use Comscore Campaign Ratings to Understand Incremental Reach

A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
4% - e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV

Comscore Connected TV Insights

Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
4% - e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households

Comscore Advanced Audience Reporting

A Global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
4% - e-Studies/Comscore-Advanced-Audience-Reporting-Validates-Display-Video-Campaign-Delivery-for-a-Global-Automaker

Plan Metrix Advanced Audience Data

PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
4% - e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
8% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

Measure complete deduplicated reach

A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
3% - e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets