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Comscore and TEGNA Sign Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement.
3% - ights/Press-Releases/2024/3/Comscore-and-TEGNA-Sign-Multi-Year-Agreement

Comscore to Announce Fourth Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR), today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2023 on Wednesday, March 6th at 5:00 p.m. ET.
4% - ights/Press-Releases/2024/2/Comscore-to-Announce-Fourth-Quarter-2023-Financial-Results

Comscore nombra a Leónidas Rojas para liderar estrategias

Comscore, Inc. (NASDAQ: SCOR), empresa líder en medición de audiencias digitales, anunció hoy la promoción de Leónidas Rojas como Director Comercial Senior para América del Sur. En su nuevo rol, Leónidas estará a cargo de dirigir las estrategias de ventas...
3% - ights/Press-Releases/2024/2/Comscore-nombra-a-Leonidas-Rojas-para-liderar-estrategias

Comscore Transforms Local and National Ad Campaigns

Comscore today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
2% - ights/Press-Releases/2024/2/Comscore-Transforms-Local-and-National-Ad-Campaigns

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
6% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
5% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Comscore Social Impact Report

Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
4% - e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword

Comscore Campaign Ratings Local

CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets​
4% - e-Studies/Comscore-Campaign-Ratings-Local

Measure Advanced Audiences That Matter

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their unique custom audience segments
4% - e-Studies/Measure-Advanced-Audiences-That-Matter

Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024

La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
14% - ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024