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deinfluencing Descifrando la nueva tendencia de las redes sociales

¿En qué momento la influencia se convierte en una falta de influencia? La última tendencia que se ha colado en las redes sociales es la "desinfluencia". Los creadores de contenido que se han sumado a ella comparten su opinión sobre productos a evitar...
7% - ights/Blog/deinfluencing-Descifrando-la-nueva-tendencia-de-las-redes-sociales

O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
4% - ights/Blog/The-Barbie-movie-went-viral-You-might-have-helped

The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
3% - ights/Blog/The-Super-Mario-Bros-Movie-Powers-Up-Audiences-at-the-Box-Office-on-Digital-Platforms

College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
5% - ights/Blog/College-Sports-Spark-Media-Madness

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
5% - ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
5% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

Warner Bros Discovery Comscore and the Future of Currency at Scale

Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to provide marketers improved measurement solutions that...
4% - ights/Blog/Warner-Bros-Discovery-Comscore-and-the-Future-of-Currency-at-Scale

PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
2% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
5% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
2% - ights/Blog/Say-hello-to-Proximic-by-Comscore