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Indias Retail Financial Services Usage Trends

A snapshot with topline metrics of the most recent analysis we have made at the financial services category in the country.
4% - ights/Infographics/Indias-Retail-Financial-Services-Usage-Trends

Comscore Tip #8 de 8: Set Competitivo

¿Sabías que puedes comparar sitios en MyMetrix que no necesariamente estén dentro de una misma categoría? Para ello es muy últil crear tu propio Set Competitivo. ¡Aquí te indicamos cómo hacerlo!
4% - ights/Videos/Products/Comscore-Tip-8-de-8-Set-Competitivo

Comscore tip #7 de 8: Guardar y compartir reportes de MyMetrix

¿Quieres compartir reportes de MyMetrix con tus colaboradores y no sabes cómo hacerlo? Aquí te explicamos cómo lograrlo directo desde la herramienta.
4% - ights/Videos/Products/Comscore-tip-7-de-8-Guardar-y-compartir-reportes-de-MyMetrix

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
3% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
2% - ducts/Digital/Total-Digital

TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
1% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

Comscore tip #6 de 8: ¿Cómo obtener el tag de Comscore?

Una de las preguntas más frecuentes que tenemos es sobre cómo generar el tag de Comscore para los sitios webs. Aquí te mostramos el paso a paso de cómo hacerlo e indicamos todos los analíticos que se generan con esta información.
4% - ights/Videos/Products/Comscore-tip-6-de-8-Como-obtener-el-tag-de-Comscore

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
3% - e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM

Comscore tip #5 de 8: Medir y validar en Comscore

Aprenda cómo implementar el tag de Comscore, qué propiedades lo pueden implementar y cómo puedes validar su correcta aplicación.
4% - ights/Videos/Products/Comscore-tip-5-de-8-Medir-y-validar-en-Comscore

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
5% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation