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Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
3% - ights/Blog/Unlocking-Potential-at-the-Upfronts

Chris Wilson to Speak at LiveRamp’s RampUp Worldwide Virtual Summit

Chief Commercial Officer Chris Wilson will be speaking at LiveRamp’s RampUp Worldwide Virtual Summit.
3% - ights/Press-Releases/2020/9/Chris-Wilson-to-Speak-at-LiveRamp-s-RampUp-Worldwide-Virtual-Summit

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
3% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space

Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
3% - ights/Blog/Young-Women-Emerge-as-Fastest-Growing-Sports-Audience

The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
3% - ights/Blog/The-Super-Mario-Bros-Movie-Powers-Up-Audiences-at-the-Box-Office-on-Digital-Platforms

How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
3% - ights/Blog/How-comScore-Activation-Helps-Marketers-and-Publishers

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
3% - ights/Blog/Introducing-Digital-Out-of-Home-Venue-Categories-in-Plan-Metrix-Mobile

Local Insights at Your Fingertips

Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer county-level analysis into specific communities and...
3% - ights/Blog/Local-Insights-at-Your-Fingertips

Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
3% - e-Studies/Measuring-the-Impact-of-Live-Streams

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
3% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics