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Disney+ couldn’t have come at a better time

In a feature interview with CNBC, Comscore Senior Media Analyst Paul Dergarabedian discusses Disney’s earnings and the outlook for streaming services.
4% - ights/Videos/Box-Office-Bites/Disney-couldn-t-have-come-at-a-better-time

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
2% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
1% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

Comscore Senior Vice President Laura Fitzpatrick to Participate in the Technology Leadership Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Senior Vice President Laura Fitzpatrick will speak on a panel during the B&C/MCN Tech Leadership Summit on March 24, 2021...
2% - ights/Press-Releases/2021/3/Comscore-Senior-Vice-President-Laura-Fitzpatrick-to-Participate-in-the-Technology-Leadership-Summit

Comscore Chief Revenue Officer Carol Hinnant to Participate at 2021 OTT.X Spring Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Chief Revenue Officer Carol Hinnant will speak at the upcoming 2021 OTT.X Spring Summit on March 10, 2021 at 2pm ET.
2% - ights/Press-Releases/2021/3/Comscore-Chief-Revenue-Officer-Carol-Hinnant-to-Participate-at-2021-OTT.X-Spring-Summit

Cookie-free audience targeting solutions for Europe

Cookie-free audience targeting solutions for Europe. Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota
1% - ights/Press-Releases/2021/2/Cookie-free-audience-targeting-solutions-for-Europe

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV Mobile and Desktop

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered...
1% - ights/Press-Releases/2021/2/Comscore-and-MediaMath-Partner-in-LATAM-to-Launch-Programmatic-Contextual-Targeting-for-Connected-TV-Mobile-and-Desktop

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
2% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
2% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
3% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space