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State of Gaming Webinar on Esports Gaming and Livestreaming Behaviors

Comscore to Present State of Gaming Webinar on Esports, Gaming and Livestreaming Behaviors. Webinar offers insights to help advertisers connect with today’s evolving gaming audiences
2% - ights/Press-Releases/2020/6/State-of-Gaming-Webinar-on-Esports-Gaming-and-Livestreaming-Behaviors

Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
2% - ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte

Comscore to Present State of OTT Webinar on Evolving Consumption and Usage Trends

As over-the-top (OTT) viewing continues to be a mainstream behavior in the United States, the OTT industry is evolving. That is why Comscore is excited to present its 2020 installment of the industry-leading State of OTT webinar series on June 18, 2020...
2% - ights/Press-Releases/2020/5/Comscore-to-Present-State-of-OTT-Webinar-on-Evolving-Consumption-and-Usage-Trends

Comscore to Participate at Needham Technology and Media Conference

Comscore today announced it will participate at the 15th Annual Needham Technology & Media Conference on May 19th, 2020.
2% - ights/Press-Releases/2020/5/Comscore-to-Participate-at-Needham-Technology-and-Media-Conference

Generational Divide Across Stay-at-Home Activities

Comscore Sees Generational Divide Across Stay-at-Home Activities. Mobile use, video chatting, food delivery, online shopping notably higher for Americans aged 18-34
2% - ights/Press-Releases/2020/4/Generational-Divide-Across-Stay-at-Home-Activities

Online gaming durante la pandemia

With consumers in many nations across the world confined to home to help contain the outbreak of the coronavirus there is some anticipated change in online behaviour. The gaming category is one such example where an uplift was observed in all EU5 categories....
3% - ights/Blog/Online-gaming-during-the-pandemic

Medios y Social Media aliados en tiempos de Coronavirus

Hace dos semanas que el mundo entero está en vilo por una sola palabra: Coronavirus. La agenda de los medios de comunicación, las conversaciones familiares, los hábitos cotidianos y los planes a futuro se ven condicionados por la evolución de una pandemia...
3% - ights/Blog/Medios-y-Social-Media-aliados-en-tiempos-de-Coronavirus

Coronavirus Crisis is Dramatically Impacting Media Consumption

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption. First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
1% - ights/Press-Releases/2020/3/Coronavirus-Crisis-is-Dramatically-Impacting-Media-Consumption

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
5% - ivation-Segments

Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising

Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
1% - ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising