First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
RESTON, Va., March 18, 2020 – As the global Coronavirus crisis grows, consumers are making significant changes to the way they interact with content and advertising across platforms.
As the world adjusts to this new reality, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, will be providing ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries.
Comscore’s comprehensive COVID-19 insights hub, which will be updated on a regular basis, can be found here: https://www.comscore.com/Coronavirus
Among the key findings from Comscore’s initial research:
About ComscoreComscore (NASDAQ: SCOR) is the trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and linear TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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