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YOUPIX 2019 and the State of Social in Latin America

It was a big week in Brazil for Shareablee earlier this month, where I was on the ground in Sao Paulo leading some workshops at Comscore and speaking at the YOUPIX Summit.
1% - ights/Blog/YOUPIX-2019-and-the-State-of-Social-in-Latin-America

Combatting Clickbait 3 Ways to Improve Your Content s Longevity on Facebook

I’m increasingly being asked by our clients here at Shareablee about their Facebook accounts, and changes they’ve been seeing on their feeds over the past few months.
2% - ights/Blog/Combatting-Clickbait-3-Ways-to-Improve-Your-Content-s-Longevity-on-Facebook

Social in QSR: Red Lobster

Red Lobster knew that customers who were part of the restaurant’s Fresh Catch Club loyalty program were engaging with the brand on social media. But which segments were engaging?
3% - fts/Case-StudiesX/Social-in-QSR-Red-Lobster

Recursos digitales que se pueden taggear

Comscore utiliza una metodología que combina Paneles, Cookies y Tags para entregar una medición más precisa a nivel de audiencia de personas en múltiples platformas.
10% - ights/Blog/Recursos-digitales-que-se-pueden-taggear

Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement

Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.
4% - fts/Case-StudiesX/Estee-Lauder-Drives-Global-Effciency-and-Sees-Big-Lifts-in-Social-Engagement

Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
3% - fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor

Driving lead generation across platforms with Oracle Data Cloud

An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
4% - fts/Case-StudiesX/Driving-lead-generation-across-platforms-with-Oracle-Data-Cloud

Achieving greater packaging efficiency with Hearst

Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
4% - fts/Achieving-greater-packaging-efficiency-with-Hearst

Could it be a record year at the box office?

Comscore's box office guru Paul Dergarabedian joined Peter Bowes and Rhod Sharp on BBC Radio 5 for a great conversation about the 2019 box office summer.
2% - ights/Videos/Interview/Could-it-be-a-record-year-at-the-box-office

Video Streaming in India

Disney recently unveiled Disney+, its video streaming service, which will first be rolled out this year in the United States before being expanded internationally. In India, however, Disney is ahead of the game: it acquired Hotstar as part of the $71.3...
3% - ights/Blog/Video-Streaming-in-India